November 18, 2020
How to Find the Right Digital Marketing Agency To Grow Your Tech Startup
“Growth is never by mere chance; it is the result of forces working together.”
— James Cash Penney, founder, JC Penney
The digital marketing world has grown immensely over the last 10 years and continues to do so approaching the tail end of 2020. You would think finding a digital marketing agency that aligns with your tech startup’s objectives would be an effortless task. We elaborate further on why it’s pivotal to find the right digital marketing agency to grow your tech startup.
Finding a Tech Startup Marketing Basics
Hiring any contracting company there are a few basic factors that are involved when bringing them onto your project. It’s important to consider the following:
Do Research - Check reviews, case studies (taken with a grain of salt), reach out to past or current clients.
Consider Cost - Obviously considering cost is keyfor any startup, but the cost of a marketing agency will elude to their quality of work.
Ensure Synergy - That word gets thrown around a lot, but a business relationship is just like any other. Make sure the agency you’re vetting aligns with your values and personalities within the company.
Digital Marketing Agency vs. Tech Startup Marketing Agency
There’s a difference between a standard digital marketing agency and a tech startup marketing agency. While there are some overlapping factors between digital marketing agencies and tech startup marketing agencies, it is extremely important to vet the marketing agency you are interviewing by assessing their prior clients.
A regular digital marketing agency might be more comfortable working with traditional industries such as: healthcare, real estate, lawyers, or contractors. If you want to maximize results for your tech startup, ensure the startup marketing agency you’re dealing with is familiar with the SaaS or technology industry as a whole.
The Ability to Execute B2B and/or B2C Marketing
This is an important segment to ensuring your user growth strategy has a strong foundation, and is set up for success. You and your company, alongside your potential tech startup marketing agency must be very comfortable in acquiring both B2B and B2C user-bases coinciding and separately.
Unique Tech Startup Marketing Agency Talents
It is vital that any agency you are going to trust with your startup brings a specific set of unique skills to the table. This is that particular agency's differentiating factor. Look for a startup marketing company that offers something additional: software consulting, software development, mobile app development, B2B lead generation expertise, initial user growth expertise.
As a Tech Startup owner your goal may be similar to others: growing your startup. Tech Startup Marketing Agencies like the ones below bring a certain set of skills that will promote a more guaranteed outcome of success.
Venta Marketing - Proven Track Record
Sure Oak - The SEO Experts
Hiperion - Software Development & Consultation
Tech Startups and New Businesses Might Not Have the Cash
Money is the lifeblood that keeps tech startups and new businesses alive and well. If you do not have an abundance of initial capital to work with, don’t stress! There are many companies that offer flexible payment solutions (equity, royalty, cash) you just have to know where to look and who to ask.
Companies like ours are motivated to work with innovators, entrepreneurs and inventors among the world. We offer flexible payment models described above. To learn more about developing, creating, launching and scaling your physical prototype or software idea on a shoestring budget, click here to learn more.
Contact Hiperion for a free tech startup consultation!